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Boden (clothing)
Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Johnnie Boden in 1991 as a mail-order business. The company sells in several countries, with websites for the UK, US, Germany, and Australia. The value of Boden has been estimated at £300 million. In 2015, Boden (which at the time had one outlet store in Park Royal, London) announced plans to open a number of physical stores.
== History ==
The company was founded in 1991 by Johnnie Boden, initially launched with eight menswear products. Womenswear was introduced in 1992. Childrenswear range Mini Boden was introduced in 1996 by Kate Barton who then became the chief designer. The UK website was launched in April 1999. In 2002, the company expanded to America, with a website which now accounts for one third of total sales, which in 2012 were $150m.〔 Boden's first shop opened in 2004 in Hanger Lane, London. In 2007, the brand launched a baby range and also launched the German website. In the summer of 2010, the teen range ‘Johnnie B' was created, with sizing up to 16 years old. In the summer of 2011, a maternity range was launched as well as a petite range for Boden Womenswear. Limited Edition online sections were later introduced including a Mini Boden "Party dress" range, with dresses and accessories for weddings. In 2014 the company launched an Australian website.〔http://www.drapersonline.com/news/boden-ramps-up-global-operations-with-australian-site-launch/5063916.article〕
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